Mobile marketing is colossal, there is no denying it. Two years ago, statistics show that mobile marketing was increasing at an exponential rate. Why? People all over the world were using the their mobile devices to access the big wide web. So really, the rate at which mobile marketing has increased is really no surprise as it was expected. What most business owners might be stunned to discover is the fact that come April 21st, Google have stamped their approval on websites that are mobile optimised. With all of Google’s detestable algorithms for ranking websites, all web publishers will face yet another one because mobile is Now a Major factor in Ranking your website!
Google Require You To make Your Website Mobile Friendly
For Google it is all about web users’ easy accessibility of any websites they visit. Good experiences for internet users equate to better business for Google. That said, let’s focus on the benefits of making your business website mobile friendly. If your company website is not mobile-ready, more than likely, you’ve been missing out on potential customers. When mobile users try to access websites that are not mobile responsive, it’s a truly frustrating experience.
Most of these searchers move on to your competitors’ websites and never return to yours. So as you can guess, these are lost leads.
But now, there’s another crucial reason to mobilise your website; Google is making some changes that will negatively impact any website that is not mobile-ready.
So, What is changing?
Mobile-friendliness has been a factor in Google search for several years now; but no one knows exactly to what degree. However, Google has announced that mobile-friendliness will now be heavily weighed as a ranking signal.
On February 26, 2015, Google wrote this statement on their Webmaster Tools blog: “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
A Google mobile algorithm update will start on April 21, 2015 and will roll-out over a period of a few days to one week – influencing the organic results for web searches performed on mobile devices.
The search industry has labeled this update as “Google Mice” and “Mobilegeddon.”
Why the change?
More than 60% of all Google searches are now performed on mobile devices. So Google’s overall goal with this update is to provide a faster, smoother experience for mobile searchers.
When mobile users try to access websites that are not mobile-ready, it’s pretty much a waste of time. In order to match mobile users with the most beneficial websites based on their searches, this algorithm update will ensure that mobile-friendly websites get the most search engine attention.
What does this mean for your business?
Basically, if your site is not mobile-ready, it will suffer lower rankings on Google when users search for your type of products and services on their mobile devices.
On the flip side, if your website is mobile-friendly, you may experience an increase in rankings; especially in cases where most of your competitors haven’t optimised their websites for mobile.
What should you do?
1. Make sure your website is mobile-ready. This may sound like a no-brainer, but just because your website looks fine on a desktop or laptop does not mean that it is the same for mobile devices.
We have provided a free “Mobile Friendliness” tool where you can test your website for mobile.
To test whether your website is mobile friendly CLICK HERE .
You can tell within a few minutes whether or not your site meets the basic standards for mobile optimization.
2. If your website is not mobile-ready, it’s time to change that. Whether you go with a complete mobile-responsive website re-design or a stand-alone mobile website, take measures as soon as possible to ensure your business is not negatively impacted by this major update.
Having a website that is optimized for mobile viewing is critical. Not only is it important for providing convenience to your mobile customers and prospects; it’s now a major factor in how well these mobile consumers can find your website when searching online for your type of products and services.
You know that your customers are mobile and now Google need your website to be mobile friendly. What next? Contact Us and let us help you get ready for the mobile revolution.