If you own a restaurant, then you understand the importance of marketing, and of pleasing your customers. These days, a large (and growing) number of your customers access the Internet through their mobile devices. Sure, they can access your traditional website in this way . . . but that doesn’t mean they can read the site’s content or navigate through the site on those small mobile screens. Therefore, if you truly want to please all of your customers, you really should have a mobile website. Need some convincing? Here are five ways a mobile website can help your restaurant:
Mobile search. Studies show that mobile users most often use their mobile devices to search for local businesses while they are out and about. Having a mobile website is pertinent to making your restaurant’s information accessible to that sector.
Ordering. Your restaurant’s mobile website will be much different than a traditional website, but it will still have some of the same features – a menu and a link to order, for example. As more and more people use their mobile devices as their sole means of accessing the Internet, it is important that you provide for them a way to order online.
Coupons and special deals. Offering discounts to your mobile site visitors is a great way to bring in more business, and can also help expand your Internet presence.
The competition. Face it: the need to cater (no pun intended) to the web audience is not going to go away. As a matter of fact, it is only getting stronger. Beginning in the late nineties, businesses realized the importance of having a website, if they wanted to stay relevant. The mobile web is just a natural progression of things, and you will need to use it if you are to stay relevant. Consider this: there are plenty of restaurants around you taking advantage of this new marketing opportunity. Can you afford not to keep up with the competition?
GPS. You can easily integrate a GPS feature into your mobile website in order to guide customers straight to your door. Your traditional site can’t do that, can it?
As you can see, there are a number of compelling reasons why you should build a site specifically for your mobile Internet customers. Take these into consideration and ask yourself if you can afford not to have a mobile website, and then call us to help you build the best mobile site possible for your restaurant.