Are You Using SMS Text Messaging?

In today’s fast-evolving techno-centric consumer market, it can be hard to keep up with the latest trends.  However, keeping up is exactly what your local business needs to be doing if it is not to fall behind and off the radar altogether.  The mobile market segment is considerably gigantic, and growing at a rapid pace, and you simply cannot afford not to be marketing specifically to this segment.  SMS text messaging is one of the latest trends to affect mobile marketing, and it doesn’t look like it will be going away any time soon.  You must jump on board.  Think of it this way: your competition will be.  Need more convincing?  Here are five reasons your local business should be using SMS text messaging:

Affordability.  As you well know, marketing and advertising can cost a pretty penny.  SMS text messaging is relatively inexpensive to use.  A small local business can execute a basic marketing campaign for between twenty and thirty dollars a month!

The opt-in crowd.  In order for you to send an SMS text message to someone’s phone, they must first opt in.  That means that you will be marketing only to people who have already expressed an interest in receiving your messages.  There is perhaps no better way to reach your target audience then by using the opt-in method.

Real-time marketing.  If you want to get news of a special offer out to your customers right away, then the best way to do that is via text message.  Cell phone users almost always have their cell phones on them, whereas they’re not always checking their mailboxes, or even email inboxes.  SMS text messaging is real-time marketing, in the truest sense.

Open rates.  Statistics show that ninety-five percent of all text messages are opened.  That is a staggering number, considering only twenty-five percent of emails are ever opened.  Simply put, no other form of marketing offers such a high probability of your message being received.

Paperless marketing.  One huge buzz phrase today is “going green.”  It seems that businesses far and wide are jumping on the green band wagon to win a greater following.  In addition to saving you money, paperless marketing such as SMS text messaging is a great way to incorporate green ideals into your business plan.

As you can see, there are some great reasons for why your local business should be using SMS text messaging to market to your customers.  Get your next marketing campaign on the fast track by contacting us.

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